Rodrigo Huguet - Public Relations

During my time at Llorente y Cuenca, as a Digital Marketing and Public Relations Intern, my role was multifaceted, combining both digital marketing and public relations to create impactful strategies that enhanced our clients' brand presence and reputation on social media.

In regards to digital marketing, I was tasked with leveraging various online platforms such as Twitter (now "X"), LinkedIn, WordPress, and Instagram to amplify our clients' messages and engage with their target audience. This involved crafting compelling content for social media platforms, managing online advertising campaigns, and analyzing digital metrics to optimize our strategies for maximum effectiveness. By staying current of the latest trends and technologies in digital marketing, I ensured that our clients maintained a competitive edge on their social media platforms.

In the realm of public relations, my role revolved around fostering positive relationships between our clients and the media, stakeholders, and the public at large. This entailed drafting press releases, participating in online press events, and cultivating media contacts to secure favorable coverage for our clients. Additionally, I monitored media coverage and sentiment to gauge public perception and identify any potential issues that may arise, which allowed us to proactively manage and mitigate reputational risks.

I played a vital role in driving our digital marketing and public relations efforts. My focus was on shaping our clients' brand stories and building meaningful connections with their audience. By blending strategic thinking, creativity, and a deep understanding of digital and traditional communication, I contributed to the success and expansion of our clients' brands in the ever-changing digital landscape.

Here are some examples of social media posts I crafted, showcasing my proficiency as a bilingual creator in both English and Spanish. Through this experience, I honed my skills across diverse sectors and markets, demonstrating adaptability and effectiveness in reaching a wide range of audiences.

Some of the platforms I used on a daily basis included...